Apple TV+
streaming
Regular price
$12.99/mo ($99/yr for annual plan)
Discount you can get
54% off for 2 months — price drops to $5.99/mo, then reverts to $12.99/mo
Heads up: This info is researched by AI and not guaranteed to be accurate. Companies change their cancellation and retention processes at any time. There is always a risk that following these steps could result in your account being cancelled rather than receiving a discount. Proceed at your own discretion.
How to unlock this discount
On your iPhone, open Settings and tap your name at the top to access your Apple ID.
Tap 'Subscriptions' to view your active subscriptions.
Tap 'Apple TV+' from the list of active subscriptions.
Tap 'Cancel Subscription' (or 'Cancel Free Trial' if applicable).
A 'Confirm Cancellation' sheet will appear. Look for the retention offer displayed in the middle of the screen — it should show a discounted rate of $5.99/mo for 2 months (54% off).
Tap 'Accept Offer' (or the equivalent button to claim the $5.99/mo deal) to lock in the discount and keep your subscription active at the reduced price.
Insider Tips
Select 'too expensive' or a price-related reason if prompted for a cancellation reason, as the retention offer is specifically designed to counter price-sensitivity objections
The offer was introduced shortly after Apple's price hike from $9.99 to $12.99, so framing cost as your concern increases the likelihood of seeing it
If you subscribe through Amazon Prime Video Channels, try canceling there too — some users reported a similar $4.99/mo for 2 months offer via that path
If no offer appears on your first attempt, wait a few days and try again, as Apple may A/B test who sees the offer
Sources
Multiple sources from August 2025 confirm this offer: 9to5Mac (2025-08-24) article titled 'You might get a secret discount offer when you go to cancel Apple TV+'; MacRumors (2025-08-25) article titled 'Apple Offers 54% Off Apple TV+ for Two Months to Stop Cancellations'; Tom's Guide article covering the same offer; Reddit r/tvPlus thread where users shared screenshots of the $5.99/mo for 2 months retention offer. Current $12.99/mo pricing confirmed by Apple.com as of March 2026. Confidence is medium rather than high because the retention offer was widely reported ~7 months ago following the price hike, but we cannot confirm it is still universally available in March 2026 — Apple may have adjusted or removed it.