ProtonVPN
vpn
Regular price
$9.99/mo (Plus plan, monthly billing)
Discount you can get
Up to 80% off on a 2-year renewal (~€1.99/mo or ~$1.99/mo), offered to existing subscribers initiating downgrade or cancellation
Heads up: This info is researched by AI and not guaranteed to be accurate. Companies change their cancellation and retention processes at any time. There is always a risk that following these steps could result in your account being cancelled rather than receiving a discount. Proceed at your own discretion.
How to unlock this discount
Log into your Proton account at account.proton.me
Navigate to 'Subscription' or 'Dashboard' under your account settings
Click 'Downgrade plan' or 'Cancel subscription' (this begins the retention flow — you will NOT be cancelled yet)
When prompted for a reason, select 'Too expensive' from the list of options
Review the retention/save offer screen that appears — this is typically a deeply discounted 1-year or 2-year renewal (reports indicate up to 80% off)
Click 'Accept offer' or 'Apply discount' to lock in the retention price and keep your subscription active
Insider Tips
Select 'Too expensive' as your cancellation reason — this is the most reliable trigger for a price-based retention offer. If the first offer is modest (e.g. 40% off), decline it and continue through the flow
a second, better offer (60-80% off) may appear. Let your subscription get close to its renewal date before attempting, as Proton is more aggressive with retention offers near expiry. Some users on r/ProtonVPN report receiving 80% off 2-year deals (~$1.99/mo) via email or in-app when their subscription was about to lapse — if you don't get a great in-flow offer, let it expire to free tier and wait a few days for a win-back email. Do NOT mention you already have a coupon or deal
frame it purely as a cost issue
Sources
Pricing data from protonvpn.com/pricing and coupon aggregator sites (Comparitech, TheBestVPN, CyberInsider) confirmed standard Plus monthly at ~$9.99/mo as of March 2026. Retention offer data primarily from r/ProtonVPN Reddit thread titled '2 Year 80% discount for existing customers' (reddit.com/r/ProtonVPN/comments/1p0hryc) where multiple users confirmed receiving ~80% off 2-year renewals at €1.99/mo. Additional context from r/SpendLess ProtonVPN thread and DontPayFull listing mentioning 40% member-exclusive discount on selected plans. No official Proton documentation details the retention flow, so step-by-step instructions are reconstructed from user reports and standard Proton account UI patterns.